Australia’s smarthome automation market may touch US $917 mln by 2017, claims study

The smarthome automation market in Australia will generate US $160 million in device revenues in 2014 and will most likely grow to $917 million by 2017, according to a new study published today by emerging technology analyst firm Telsyte.

In a written statement issued today, Telsyte said the arrival of new, affordable DIY smarthome automation products was expected to make ‘The Internet of Things at home’ a reality for many Australian consumers over the coming years.

The study revealed that energy management, lower cost devices, and unobtrusive wireless DIY installations were key drivers for the adoption of smarthome automation systems.

The findings were part of the Telsyte Australian Smart Home Automation Market Study 2014, the first comprehensive industry study of its kind for the local market. The independent study was based on interviews with market participants and a survey of a representative sample of 1,018 consumers conducted in late 2013.

It is Telsyte’s belief that the Australian smarthome automation market will evolve through a number of stages over the next decade. Within two years, there will be a significant opportunity to unify the large installed base of disparately connected devices under a master control system. Telsyte defines the master control system as a “smarthome hub”. This hub will give service providers an opportunity to generate annuity and subscription revenue, such as security monitoring.

Telsyte Senior Research Manager Sam Yip said these hubs will be controllable and programmable via the Cloud and mobile computing devices such as Tablets and smartphones.

Telsyte expected that by 2017, smart hubs – connectors for disparate networked devices – will be the largest segment of the smart home with nearly 40% of the total market value.

The Telsyte Australian smart home automation market provides market sizing and forecasts for the following ‘smart’ sub-segments:

• Smart Light Bulbs
• Home Wireless Sensors
• Smart Security (e.g. Sensors, locks, and doors)
• Smart Gardening (Monitoring and irrigation)
• Smart Connected Home Hubs

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