Three startups selected by IoT incubator from the ‘IoT Best in Breed-2’ initiative

Breed Reply, the United Kingdom-based advanced incubator of Reply that funds and supports the development of Internet of Things (IoT) startups in Europe and the United States, today announced that agreements had been signed with three additional startups in the sectors of smart buildings, fitness and wellness.

Among the 150 plus applications received from all over the world through the initiative, ‘IoT Best in Breed-2’, Breed Reply had selected the startups, enModus, Gymcraft and Inova Design, for their “highly innovative solutions”, outstanding management and market potential. The investment – that consists of a total amount of 2.375.000 GBP for shareholding ranging up to 30 percent – strengthened Reply’s development strategy on the IoT technologies.

enModus was a smart buildings technology company, enabling the monitoring, control and Internet connectivity of any device that was mains powered. Wattwave was the enModus patented powerline technology that leveraged the existing cabling infrastructure in a building, and offered a rather unique solution to the problem of long range, low cost, scalable communications in buildings. Together with an open Cloud based platform for remote management and monitoring, the end-to-end solution delivered cost savings, productivity gains and an enhanced building experience in the Smart Lighting Control (SLC) and Building Energy Management (BEM) sectors.

BreedreplyGymcraft was a sports-tech company, innovatively combining the mediums of fitness and gaming to build the sports virtual experience of the future. Gymcraft’s fitness-games were experienced through 2d-monitor or in full immersion VR-goggles, while using any normal fitness machines. Gymcraft provided users with a real time, interactive, fitness experience, while performing their favorites sporting activities.

Inova Design was a technology company, specialising in the design, development and commercialisation of novel body sensing solutions to optimise performance and prevent illness. Their product offered the measurement of all vital physiological parameters along with motion monitoring in a single miniature ear-based device which was non-invasive and provided continuous real time data wirelessly to the end user.

“The new startups further develop our portfolio and represent a remarkable combination of technical and business innovation”, said Emanuele Angelidis, Chief Executive Officer of Breed Reply, on their Website.

Starting today and until November 16, 2015, Breed Reply offered IoT startups the opportunity to present their business projects through ‘IoT Best in Breed-3’, the biannual initiative aimed at identifying talented teams with a clear understanding of market needs and ready to take the challenge of growing a business in the Internet of Things and Wearable Technologies.

“The best startups are selected and, in addition to funding, will benefit from a transfer of managerial, commercial and technological skills and a strong involvement in the development of solid foundations in their target markets” explained Emanuele.

‘IoT Best in Breed’ had received applications from 26 different countries during the first two editions, covering a wide range of IoT verticals, such as Smart Home, Transportation, Manufacturing, Fitness & Wellness, Energy and Healthcare.

Image Credit: Breed Reply

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