Cuebiq introduces ‘IoT Audiences’ for marketers insights into IoT device usage

New York, Aug 3, 2017: Cuebiq, a leading location intelligence company with the largest, most accurate location database in the United States is introducing new Internet of Things (IoT) Audiences to “help marketers capitalise on the wave of IoT data and the emergence of connected devices.”

The company said in a press release that with an estimated 13 IoT devices per US consumer, Cuebiq’s new IoT audience data will give marketers better visibility into which specific IoT devices consumers use. This new data can be used on its own for cross-platform audience targeting or layered onto Cuebiq’s existing location data to derive interesting insights into consumer behavior.

Cuebiq has created its new IoT Audiences through its enhanced SDK technology and vast, diverse and anonymous user base of 61 million US smartphone owners. Its technology can discern when an anonymous user’s mobile device is paired with an IoT connected device. For example, when a smartphone is paired to an Amazon Alexa. Such information is valuable for marketers who want to promote their products to specific IoT device owners like consumers who own smart car technology or early adopters who are small business owners.

To highlight a possible use case for such an application, Cuebiq conducted a study in which it analysed visit patterns of fitness tracker owners to see if these anonymous users were more likely to visit gyms or eat at healthier restaurants. The results of the study showed a strong positive correlation between owning a fitness tracking device and visiting the gym. However, counter to what some may assume, owners of fitness trackers were more likely to frequent QSR establishments like Chick-fil-A and Auntie Anne’s Pretzels.

Cuebiq is a next generation location intelligence company, leveraging the largest database of accurate and precise location data in the US.  Its leading data intelligence platform analyses location patterns of 61 million monthly active US smartphone users on over 180 mobile apps and 2 in 5 smartphones globally, allowing businesses to glean actionable insights about real-world consumer behaviors and trends.

Image Credit: Cuebiq
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