EVRYTHNG and Zappar strike IoT partnership

According to a joint statement, the partnership will empower brands to drive consumer interactions with AR experiences at massive scale through Zappar’s class-leading AR Content authoring and publishing platform. Through this partnership, codes on product packaging can now be connected to Active Digital Identities in the Cloud to deliver rich short-form Content, while also driving digital product lifecycle management capabilities and capturing real time data throughout the life of the product. Brands can then use these insights, which are accessible via EVRYTHNG’s Cloud-based data management platform, to optimise their supply chain operations and strengthen customer relationships.

For instance, a cereal brand can use data insights from an AR game to schedule a reordering notification to be sent to the consumer. With the added benefits of increased dwell time, active engagement, table time, and increased rates of repurchase, the AR experience also provides insights into where and when products are being bought and used.

The AR experience delivers value for the consumer, all while delivering ROI to brands. Product packaging for food brands can surface relevant recipes, food preparation tips, nutritional information, coupons, and related brand promotions and offers. These interactions are captured and tracked by brands in the EVRYTHNG platform to better understand usage habits among audiences for future product and marketing decisions.

“Our partnership with Zappar is yet another way we’re bridging the gap between the physical and digital for brands and consumers,” said Niall Murphy, Co-founder & CEO of EVRYTHNG. “This addition of augmented reality to our portfolio of rich digital applications powered by smart products allows brands to deliver interactive experiences that drive consumer engagement, insights, and business impact.”

“EVRYTHNG brings Big Data and serialisation to bear in a way that complements our approach to AR,” said Caspar Thykier, co-founder & CEO of Zappar. “We strive to make AR truly mass market, scalable, efficient, affordable, and effective but also engaging and interactive for our partners. We share a common goal to build an always-on digital relationship between the physical world of things and devices that a brand controls to drive added value experiences, analytics, and results.”

EVRYTHNG’s partnership with Zappar further expands its global smart product ecosystem and enhances its ability to deliver product digitization at massive scale. Earlier this year, EVRYTHNG announced the integration of its Active Digital Identities with GS1 Standards, allowing brands to use the billions of existing GS1 identifiers deployed on consumer goods to web-enable their products.

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