This is an editorial by Intel’s CEO.
By Brian Krzanich, CEO, Intel
The last time you shopped online, you most likely didn’t consider the data you created.
Data is at the heart of the online retailer-customer relationship. The last online retailer you visited knows what you were first interested in versus what you eventually bought. And, it knows what you put in your cart and never purchased.
Data can be measured, analyzed and accessed from anywhere. It will be the differentiator for retailers to grow and engage an expanded customer base. Until now, detailed shopper data was only available to online storefronts. At Intel, we believe that increasingly retailers will be separated by those who have data and use it to grow and optimize the shopping experience, and those who don’t and make their decisions based on “experience” and subjective observations.
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Image Credit: Intel
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