This report was first published on our sister Site, Whats New On The Net.
An innovative new service beaming highly-targeted, real time news to people’s mobile phones was launched in Manchester,UK today.
Called OtherWorld, the trial by Manchester startup studio Like No Other uses beacon technology to trigger news stories on people’s mobiles as they walk past them. This could be as simple as a local park “informing” them it’s hosting an event in a few days, a football team’s journey to a football stadium, or police appeals in a law & order situation, or even breaking news involving their current location. As people walk out of range, the stories “fall away” (disappear) from your mobile screen. The free service works on most smart devices & does not require an app to be downloaded.
Partners for the pilot include the Greater Manchester Police, Manchester International Festival, Manchester City Council, NHS, Trinity Mirror, Allied London & Spinningfields, Big Issue, Visit Manchester, Co-op, Manchester Histories, National Football Museum, local businesses, charities & arts venues.
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